The natural and green living movement must make a necessary shift to prioritize safety, sustainability and efficacy - not just all-natural claims.
How clean beauty serves us now can be measured in future terms. Clean beauty should make us feel good about using it now and how it affects our environment in the future. The goal of minimal ingredients used in the making of products is achieved with a blend of natural and synthetic ingredients that use less resources and have less enviro-impact when making them. This is now a platinum standard in the cosmetic industry.