The Impact On Big Beauty During COVID-19
The beauty industry has jumped to command, leaning toward progressive trends that can now serve the wellbeing of an awaiting population. Engaging in active awareness, education and science and innovation, we will see companies large and small steering into safe waters where we can all find calm in our world again.
The Future of Clean Beauty
The natural and green living movement must make a necessary shift to prioritize safety, sustainability and efficacy - not just all-natural claims.
How clean beauty serves us now can be measured in future terms. Clean beauty should make us feel good about using it now and how it affects our environment in the future. The goal of minimal ingredients used in the making of products is achieved with a blend of natural and synthetic ingredients that use less resources and have less enviro-impact when making them. This is now a platinum standard in the cosmetic industry.
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