Studies have revealed that consumers are looking towards enhancing their personal inner beauty in contrast to their outer beauty. 79% of surveyed consumers stated that they bought products to make their skin look healthy, and 62% of consumers bought products because it made them feel better about themselves.
In comparison, only 14% said that appearing to look younger was the reason for purchasing beauty products, and only 18% were motivated by the desire to look more attractive.
True Beauty comes from inside anyway - we are glad to see it's becoming a trend!
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